Despite a year of slumping iPhone sales, Apple chose to largely stick to its smartphone playbook with new models announced at a closely watched press event on Tuesday. Apple (AAPL) unveiled two high-end iPhones — the iPhone 11 Pro and 11 Pro Max — with four-figure price tags, as well as a cheaper iPhone 11. The models replaced the similarly priced iPhone XS, XS Max and XR, respectively. In typical Apple fashion, the company played up improvements to the battery life, camera system and hardware under the hood of the new phones. But on the surface, the new iPhones do not look radically different than the previous year.
